• Own performance marketing end-to-end: define the UA strategy across all channels, set the roadmap, and drive the numbers – ROMI, CAC, LTV, forecast profit – while ensuring strong Web–Mobile synergy
• Be the playing coach the team needs: audit campaigns, read attribution setups, diagnose whats not converting, and give your colleagues precise direction to fix it. You wont run campaigns yourself – but you could, and the team will know it
• Build a real experimentation system: translate data into hypotheses, hypotheses into tests, and tests into scaling decisions. Every pivot explainable, every win repeatable
• Defend and evolve the strategy at board level: in your first 90 days, present a full UA strategy – mobile and web – to the board. Quarterly, you own the forecast and the narrative behind it
• Lead and grow the team: UAMs, Web Growth Manager, ASO Manager, and Graphic & Promo Designer. Build a culture where ownership is the norm. Coordinate with the Brand, PR, and Influencer Marketing teams
• Connect marketing signals to product: bring acquisition data, user insights, and market intelligence into product discovery. Help build growth loops that compound over time
• Partner and collaborate closely with the in-house creative team on creative strategy for paid channels

• A proven track record in User Acquisition – you grew up in UA, you know the discipline inside out, and performance marketing is your native language
• 5+ years running paid growth teams with direct accountability for growth metrics – revenue, CAC, ROMI – in B2C subscription products
• Confirmed cases of scaling web acquisition – numbers you can talk through, not just channels youve touched
• Channel mastery: Meta, Google, TikTok and beyond. You can walk into any ad account, read whats wrong, and tell the team exactly how to fix it
• Leadership experience with a team of direct reports – youve hired, mentored, and if necessary, made hard calls. You know what a high bar looks like and you hold it
• Knowledge of Russian/ Ukrainian/ Belarusian – fluent enough for confident daily communication (both speaking and writing skills)

• The #1 app in the portfolio – mature product, proven demand, real budget. We move at scale
• Competitive fixed compensation + generous performance-based bonus. We share the upside when the numbers move
• A full creative machine in-house: motion designers, graphic designers, brand, PR, influencer marketing. You orchestrate – they execute. No agency dependency
• Results-oriented colleagues committed to scaling impactful products. Your team will help you achieve the most ambitious goals
• Remote-friendly work environment with high autonomy and minimal bureaucracy

Location

AIBY is a team of strong international top talents. This role allows for either hybrid (combining in-office and remote work), fully remote or in-office work.